About Us


"NOVO TRADERS, the most prestigious and progressive trader of reliable and the “best in class” batteries for all automobiles, UPS, Inverters, Industrial and other purposes, enables customers to get the batteries quickly, affordably and efficiently with the highly efficient and timely post installation support. Our batteries inventory includes most of the top brands such as AMARON, EXIDE, SF-SONIC,Microtek,Luminous and LIVFAST. We also trade Uninterrupted Power Supplies (UPS) and inverters that include NOVO, MICROTEK, LUMINOUS,LIVFAST,NUMERIC, and other branded On-Line,SOLAR and Line Interactive UPS units. Located in Chennai, founded by Engineers based in India and USA, NOVO TRADERS has achieved a tremendous growth to date due to a nearly 100% customer satisfaction and trading the best products in quality and cost effectiveness to our customers. We are proud to announce our 24X7X365 post installation support that is well received and complemented by all of our customers. Make sure you visit our showrooms in Anna Nagar for your needs and one of our qualified sales team members will guide you in the right direction for your next purchase of a battery, UPS or Inverter. "Make your Life Safer and Brighter" .

Our Best

Product and solutions



As a car enthusiast, you keep up with the latest developments in the automotive world. So we don't need to tell you why today's technologically advanced cars need a battery that is technologically matched. That's where Amaron makes the difference. Amaron batteries are equal to the task. So with an Amaron battery under your hood, you know that your car, jeep or SUV will start without a problem.

Our Differentiators:

  • High Cranking Power
  • Zero-Maintenance
  • High Heat Tolerance
  • Vibration Resistance
  • Improved Safety
  • Long Life
  • Highest Reserve Capacity
  • Factory Charged - Ready to Use
  • Our Best


    Youre Dream


    Increased Energy
  • 23.02.12 Amara Raja to set up greenfield battery unit
  • 27.11.11 Expansion will help consolidate the business across segments
  • 27.11.11 Gensets, inverter sales up on power shortage
  • 20.08.11 Amara Raja group to set up a Greenfield plant
  • 20.08.11 Amara Raja New Facility
  • 20.08.11 Amara Raja set for OV two-wheeler market foray
  • 23.07.11 Power Points, Amaron batteries
  • 27.01.11 Amara Raja to bridge valuation gap with Exide